I have owned Honda, Merc, Johnson, and currently running a 08 Yamaha 4 stroke FI. The motor is very nice, I like the digitroll feature and the Yamaha tiller handle is the best on the market in my opinion. Fuel Injection makes for very easy starts in cold weather and the power and throttle response is amazing. My last motor was a 2000 Honda 75 hp, I would say that the Honda was a smoother motor. The non fuel injected Honda did not like cold weather starts, once you got them started they ran top notch all day. The reason I stayed away from the E-tech is simply cold weather fishing, I have observed that they don’t seem to have all the bugs worked out in really cold conditions. The best thing you can do is go run them yourself, then you will have total confidence in whatever you buy.