I’ve only had experience with Sonars and a locally made imitation. I use the locally made “Zonars”, as I have not been able to distinguish a notable difference in fish catching ability, except that the “glow” Sonars have been better in very dirty to heavily stained water. I think I will experiment with adding glow paint to the local baits, see if I can duplicate the success. There is a notable difference in price between the two similar baits!
I have heard some pretty good reports on the productivity of the Zip Lures, but have not had a chance to try them as of yet.