I do a cheat meal or cheat day once a week when sticking to my nutrition plan. It helps with the cravings. Pizza, greasy bar burger and fries, ect are very tempting if you cant have them. Knowing you can have one on Saturday if you stick to your plan during the week is just goal setting. Ill try to go 8 weeks on of following the nutrition plan very close. Then about a 4 week break where Im still eating well.
Even on the nutrition plan there is no starving. Actually the biggest challenge is eating enough food. 6 meals a day. Its very easy to get side tracked during the day and not make time to eat. When my metabolism kicks in it gets easier. Big three eggs and meat breakfast in the morning and I still need a mid morning snack to get me through til lunch time.
Rootski made a great point that being an outdoors person can fit into eating healthy very well also. Lots of lean protein running around in our woods and lakes it just takes some exercise to go get it. Venison is in my nutrition plan. Pike that is simple pan seared is in the plan. Wild rice that I harvested this last summer. Wild mushrooms. I even have maple syrup in my plan as a carb.