In 2018, I paid around 12.5% less than sticker on an aluminum rig, but with No accessories. ironically it was just appraised at 1k over the 2018 sticker price… which I think is crazy.
As Matthew mentions above, I wouldn’t expect a ton of wiggle room in the current market but it absolutely cannot hurt you to try. I imagine even the hardest of hardball dealers will come down at least a little. MSRP is a made up marketing device.