“After careful consideration and given the current dynamics of both the marine and powersports industries, we have decided to double down on our core powersports activities and to sell our marine businesses,” says José Boisjoli, president and CEO of BRP. “Over the past few years, we have built a solid foundation by investing in the development of innovative marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.”
BRP’s objective is to solidify its position as a leading global powersports OEM. The company is confident that this decision will enable it to capitalize on growth opportunities within the powersports industry and improve its margin profile, enhancing its position for long-term success.
