For me its:
#1- Dealer After Sale
Boats are big, fast and get used. I have owned every brand of motor and several brands of boats. If you use them they will need repair, some more than others but if the dealer doesn’t get you in and get your warranty work addressed then that’s an issue for me. Also I travel often so I want a dealer that’s close to my home. Basically I want to drop the boat off and pick it up Friday when I get home.
#2: Motor
If the motor isn’t working for you then your new shiny boat is out of commission. Also Warranty is important to me. Motors are very expensive when they break and a surprise 10k powerhead is never a fun situation.
#3 Brand of Boat:
They are all nice now days, I don’t think its a brand as much as the layout and design for how you fish. Honestly I would run whatever manufacturer my preferred dealer sells. They all make nice boats, and all have their positives and negatives.
4: Price:
It is what is, as I have gotten older I realize that what you want is never cheap, you got to bite the bullet and get it done. I love my glass boat, it comes with a price. I was really happy with Aluminum, cost a little less. But in the end with National Pricing on the major manufactures, when you compare size, features and HP they all competitive and in the ball park as far as price. Typically the resale values are proportionate to the cost, pay a little more and they sell for a little more so kind of a wash to me.