Meet again the TR Sonic fish caller. Circa 1970. Amazingly, it still lights and vibrates. I remember these being advertised in Outdoor Life and Sports Afield magazines.
I picked up a tackle box absolutely full of stuff and three rod/reel combos in super nice shape for ten bucks at garage sale with a free will offering. This rig was buried in the box. Expired licenses went back to 1994 with 2010 being the most current.
I took about ten nice Rapala lures out of the mess and gave the box and rod combos to the bait shop that will get these into the hands of disadvantaged kids.