Last night’s TV was pretty bad so I put a tape from 2000 in the player and low and behold Ike was fishing the BASS finals from the Potomac. What blew my mind was how different he was than. He was in the middle of the pack, and on his first run his motor broke down in front of a brackish water bay. While he was waiting for an alternate boat he caught 2 fish on camera, without the antics! The next footage of Ike was at the weigh-in where he told his story and used the fraise “never give up”. At the same time he respectfully thanked his mom and his wife for supporting him.
Today, most of Ike’s supporters point to his bringing new viewers, and I assume new bass fisherman to the sport. All’s well and good but what does that mean? If you look the target market based on who sponsors BASS it’s clear that middle age males are the target. Sponsors like Cialis and TheraSeed, a prostate cancer treatment, aren’t pointed young America. Many younger adults are paying off student loans, starting a household and facing big debt. They aren’t the ones buying Toyota trucks and Tritian boats. Weather we want to bring them in or not, the middle age buyer is the group that is spending the money. My question is if the market shifts who will be the new sponsors? Products like athletic shoes, jeans and zit medicine come to my mind. Will those companys come to BASS? They already have their tentacles in a lot of other markets. I’ll have to say the FLW seems to have a very different marketing scheme. FLW has sponsors that might match up better with Ike’s draw but after he burned his bridges with Ranger that door may be closed!
On the first post about Ike and Ranger splitting the thought was Ike wouldn’t have a problem getting a new ride. Here is what I see: I don’t think Trition wants Ike after her burned on their product. Skeeter and BassCat are from the bible-belt and probably have the same values as Ranger. Champion and Stratos are with Ranger in Genmar so I’m not sure if they want to business with Ike. The only major boat company that’s doing much promotion is ProCraft. I don’t think it will be easy for Ike to replace Ranger.
Let’s take a look at some of the other ways tournament fisherman are drawing positive attention. There is a group of the young guys like Skeet, Gerald, Steven Browning, Tim Horton and others that are going to children’s hospitals in the tournament city’s to visit sick kids. Is it PR, you bet but those kids could care less. Tim Horton has his own program to help mentally [censored] kids in his home area. Woo Daves has a program for mentally [censored] adults. Mike Worm try’s to go to the schools in the area and talk to the kids, I’m sure there are other that I’ve missed. George Cochran came to our St Jude tournament a few years back to help our cause. How about the 136 anglers that fished our tournament last year and raised $74,000 for St Jude!
Steven Browning presented a positive image by winning the outdoor survivor series Byron Valvic as the Bachelor although I not sure if that was positive or negative but it was exposure.
So here is my take. I like the old Ike and I think it would be the best for tournament fishing if we went back to 6 years ago. Let’s get our exposure with the positive things that the guy’s are doing. This is a sport that can do without the “bad guy”.