Hi guys,
Thought I would weigh in on this. Every day in our store someone tells me that bricks of .22lr should be $10 and 50 count boxes should be $.99 and then they proceed to accuse of price gouging. I will tell you that unless you are looking at the absolute bottom of the barrel .22lr there are no $10 bricks any longer. Cost from the manufacture is considerably higher than that. Are the prices a little high still? yes. But there are several contributing factors to that including: cost of shipping, cost of lead, cost of brass etc. Everything is against the market. For some reason people also consider all .22lr ammo the same. I have ammo that runs .09 cents per round and some that runs 4 times that. Like other ammo there are different qualities. Winchester white box and cci blazer should be .07 or so cents per round. Cci mini mag is approaching .13 – .15.
Not to sound to old here but how many things in life are you still paying the same price you were 3, 5, or 10 years ago? How many of you thought you would pay $30k, 40k, 50 or 70k for a boat? How about a single ice jig for $2.99 or an ice reel for $50 – $100, that’s a lot more than your jiggle stick use to cost.
In closing. There is some gouging going on out there but I do not believe it is being done by most of the brick and mortar retail stores. Mainly it is being done by private citizens and internet auction sites. The cost has gone up and I promise you I make way better margin on a scoop of Fathead minnows than I do on a box of .22lr. If I sold it at cost there would be complaints that it is still to high.
Ok, that’s enough. We do have .22lr in stock if anyone needs a few rounds.